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Media Masterclass Recap


On September 27th, 2022 we were thrilled to host our first, Media Training Masterclass. WISE Toronto President, SVP at the NHL, and recently named SBJ Game Changer, Laurie Kepron sat down with award-winning PR professional Kevin Sullivan to talk all things comms. Presentation skills, body language, timing, storytelling, ways to persuade and build confidence – powerful business and life skills we’re here to arm our community with.

About our Professor:
Sullivan was honored five times by the media as the Outstanding Public Relations Director in the NBA’s Western Conference and received the NBA’s 2004 Splaver/McHugh Tribute to Excellence Award in recognition of his outstanding career performance and service… before going on to serve the President of the United States. You can learn more about Kevin and his services by clicking here

Incredibly valuable, immediately actionable, initial feedback included, "This is a great session - I'm really enjoying it and feeling inspired! Thanks again for sharing with us. So great that it's geared toward women specifically – I really love that angle because it is unique. Not only been valuable/tangible but also inspiring! Please give my thanks to the team.” and from a media participant, “I wanted to thank you for inviting me to the WISE Masterclass. It was really lovely to hear from WISE members and listen to Kevin Sullivan's take on how to position yourself for interviews, and other media initiatives from a media training lens.”

Full of rich insight and tangible takeaways from start to finish, we're thrilled to be able to share a full recording of our session below. When something stands out to you, please share it! And feel free to tag us at WISE_Toronto so we can spread the goodness across our community. If it was valuable to you, we're confident others will benefit too. 

BIG thank you to Kevin Sullivan for making himself and his decades of experience available to our WISE Toronto community, to Laurie Kepron for her energy and insight, and to our presenting partners at the NHL and Scotiabank. We're incredibly grateful. 


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